Simultaneously unsurprising and also kind of incredible, Ubisoft has announced Tom Clancy’s The Division has sold more copies in its first 24 hours on sale than any other game in the publisher’s history. Likewise it’s also the highest number of digital sales achieved by a Ubisoft title during launch.

The achievement is made all the more impressive by The Division being an entirely new IP (aside from having the Tom Clancy license slapped across it), which typically don’t sell as strongly as sequels. It means it’s beaten the likes of Assassin’s Creed 3, Watch Dogs, Far Cry 4, and, er, The Smurfs 2.

The launch of The Division is a tremendous achievement for Ubisoft, and demonstrates our unrivaled capacity to create fantastic new game brands and transform them into entertainment blockbusters,” said Ubisoft CEO Yves Guillemot.

This is a momentous day for Ubisoft, but more importantly it marks the start of millions of players’ enduring engagement in The Division’s game world, which we are confident they will love.

A big thumbs up for Ubisoft on that account then, but it’s a whole different kettle of fish as to whether they deserve it. I certainly don’t feel ready to give it a definitive verdict just yet, but during the 10 or so hours I’ve spent playing The Division I’ve had a lot of fun, aided by there being heaps more to do than in the beta. It’s certainly not without its fair share of frustrating flaws though, not helped by the mixed messaging on what it is. Make no mistake this not a traditional third-person shooter but a full-blown RPG, and it took a shift in mindset to get this, at least for me.

Anyway, what do you think, does The Division deserve this record-breaking success? How are you finding your first days in the disaster zone?